The Top Important KPIs for Monitoring Your Email Marketing Success

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The Top Important KPIs for Monitoring Your Email Marketing Success. How do you know if your email marketing campaigns are effective if you’re using them to engage customers and increase sales in your company?

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The only way to know for certain whether or not your email marketing campaign is effective is to track your key performance indicators (KPIs), which are specific marketing metrics that you can track to see how well your email marketing campaigns are performing.

Here are the most important metrics to keep in mind when developing your email marketing strategy.

Email Marketing Success: Ratio of on-time delivery

The deliverability rate refers to the location of your email messages after they have been delivered. It informs you whether your emails were received in the inbox of the subscriber or whether they were received in their spam folder.

Email Marketing Success: Rate of Return on Investment

This represents the percentage of subscribers who opened and viewed your email, as well as the number of times they opened it.

Example: If you send an email to 100 recipients and only 25 of those recipients open the email, your open rate is 25%. The percentage of people who click on a link The click-through rate informs you of the number of people who opened your email and clicked on at least one of the links within it.

This is a good way for you to gauge the level of interest among your subscribers because it shows you how many of them are taking the time to click and learn a little more about the subject.

Email Marketing Success: Ratio of Conversion

It is possible to take things a step further by looking at the specific action that you want the clicks to result in with the conversion rate metric. It calculates the percentage of people who opened your email and went on to complete the desired action, such as making a purchase or filling out a form.

Email Marketing Success: CTR (Click-Through-Rate)

This metric measures the number of emails that did not make it to your customers’ inboxes in a given period of time.

Email Marketing Success: Bounce rates can be divided into two categories: soft bounce rates and hard bounce rates.

Both of these types of bounce rates should be monitored. When a subscriber’s email box is full or there is a problem with the server, the soft bounce rate occurs.

The Top Important KPIs for Monitoring Your Email Marketing Success 8

When there is an invalid email address and your email bounces back, this is referred to as a hard bounce.

Email Marketing Success: Un-subscribers at a high rate

The percentage of people who unsubscribe from your email list is represented by this number. If you have a particular email campaign that has a high unsubscribe rate, you will want to rethink a few things and make adjustments to your next campaign as a result.

Email Marketing Success: List Growth at a Rapid Pace

In this case, you can see how quickly your email list is expanding. The metric takes into account the number of bounces and unsubscribes received, as well as the number of new contacts added to your list during a specific period of time.

Making note of these important metrics will assist you in developing a successful email marketing campaign.

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