Turn Your Site Into a Lead Generation Machine
When everyone is creating their own web site, they all believe it will be the next big thing. So, to turn your web site into a lead generation machine, here’s how you do it.
A lead generation machine
A lead generation machine is a systematic process in which a company gets a group of visitors to follow them and eventually turn into leads. A lead generation machine is different from a campaign in that it maintains consistency. A lead generation campaign is used for a single purpose, for a short period of time.
All you have to do is follow a few simple steps to turn your web site into a lead generation machine. Take advantage of the attention of your audience, direct your audience, solicit feedback, stay on top of optimization, and promote your products and services. So here’s how:
Lead Generation Machine: engage
It is essential to get your audience interested in what you have to offer. Arouse the interest of customers with catchy copy and eye-catching graphics. The only way to demonstrate to your potential customers how much better off they will be with your product or service is to project professionalism. Perform this task as soon as possible on the page’s entry form.
Lead Generation Machine: Approaching directly
Enlighten your audience and direct them. If you communicate a suggestion as though you were an authority and have presented it in an authoritative manner, people are likely to comply. Proactively reach out to your audience and encourage them to purchase your product or, if you are selling a service, to fill out an information request form.
Lead Generation Machine: Form
Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated from, such as what search engine and keyword phrase.
Lead Generation Machine: Database
The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.
Lead Generation Machine: Follow up
Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter and friendly calls scheduled through out the year. You want your potential client to remember who you are, so they think of your company when it comes time to make a purchase.
Lead Generation Machine: Marketing
Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won’t help you get new clients.
Web sites can be very effective lead generation machines. Put some thought into yours and you should benefit.
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