10 Landing Page Tips and Examples That Can Help Increase Your Conversions.

Here are 10 landing page tips that can help increase your conversions.
10 landing page tips: * Top Converting Examples Included. Lead generation is an essential aspect of landing pages, which are the cornerstone of it. On the other hand, while their criticality cannot be overstated, many marketers nevertheless struggle with the basics.
One of the most important tasks when deploying landing pages for lead generation is overcoming the two main obstacles.
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The Landing page below converts at 40-42% on Cold traffic

Step 1. Landing Page Tips: the first thing to deal with is landing pages, which are ubiquitous.
Millions of websites have a pop-up form, a landing page (or a squeeze page) that appears. Although Internet users are mostly unaware of such offers, people today are smarter and can identify bribery when they see it.
We can definitely say that the landing page bar has been raised.
So, to boost your conversion rates, you will need to improve your efforts. Now, as a result, you will face the second challenge, which is to raise your conversion rate.
It is great to know that there are certain things you can do to increase your conversion rates and turn your landing page into a lead generator.
Simplicity is the most sophisticated form of sophistication.
Reducing the amount of content on your landing page increases conversions.
It may seem contrary to reason. Now, this isn’t about building trust and encouraging visitors to sign up, it’s just about letting them know about the free coupons. However, numerous tests have proven that it only takes a well-structured headline, a great giveaway, and a simplistic design to produce a great landing page.
You should use images only one or two at most, as each will make your page slower. Bulleted points (if used) should not be longer than five lines.
The most important thing is to keep your form fields to a minimum.
Inform them of their name and email, and you’ll be fine. In each campaign, the more details you ask for, the lower your conversions will be. People are reluctant to disclose their phone numbers, addresses, and so on to an online entity that they are not confident in.
The Landing page below converts at 27-30% on Cold traffic

Step 2. Landing Page Tips: above the fold
A site that has above-the-fold content is one where the upper half of the web page is always visible, without having to scroll down. You will ideally want your headline and field or form to appear above the fold.
In other words, the moment visitors have to scroll down the page to agree to anything, you will be hurting your conversion rate. In order to make it as simple and obvious as possible for people to join your list, you desire to make the sign-up process simple and straightforward. Resist the temptation to make them work for it.
The Landing page below converts at 22-25% on Cold traffic

Step 3. Landing Page Tips: Pages that load quickly
We’re in a society where it is commonplace to be bombarded with messages, news, and video on Netflix. A great many consumers seek products that arrive FAST even if that requires them to receive the entire 16-episode season of a TV show in one go for them to consume in rapid succession.
Before only 20 years ago, it was unheard of for customers to be this impatient. Now, however, this is the norm.
So what exactly does that mean?

To put it another way, it means if your landing page takes longer than a turtle with arthritis to load, then your visitors will just click away and find somewhere else to go.
The landing pages on your website need to be lightning fast. Also, you will want to use good web hosting such as Siteground or WPX Hosting.
Alternatively, you could use page builders such as Leadpages or Systeme which are hosted solutions and are very fast.
To go one way or the other, always bear in mind: The race will be won in terms of speed. You can check the load time of your page on this page: https://developers.google.com/speed/pagespeed/insights/
The Landing page below converts at 50% on Cold traffic

Step 4. Landing Page Tips: friendly to mobile devices
Mobile users’ screens are usually filled with a barrage of images, apps, social media, and video, and these frequent actions cause most of us to get hooked on our mobile screens and constantly refresh our screens, so it is self-evident that your landing page must be designed for mobile.
To get a view of your page’s performance on mobile devices, click here: https://ready.mobi/
The Landing page below converts at 70% on Targeted traffic

Step 5. Landing Page Tips: proportionate congruence
If you’re using paid ads and directing the traffic to your landing page, there must be a connection between the ad and your landing page. When creating your landing page, ensure that the colours and fonts used match, and what’s stated in the ad should also be visible on your landing page.
By standardising the landing page design, it will be easier for the visitors to travel through a seamless experience that feels natural, rather than going from an ad that appears unique to a landing page which looks quite different from the ad.
The Landing page below converts at over 80% on email list traffic

Step 6. Landing Page Tips: None of the links on the page are external.
You only have a few links on your landing page. The links should be to your privacy policy and possibly another legal page such as your terms of service. Additionally, it should be noted that these links should be placed at the bottom of the page and in a smaller, less obtrusive font size.
From earlier, you know that your landing page has only one goal, which is to increase the number of subscribers.
If you have links pointing to your blog or other pages, a percentage of your subscribers may click on these links and end up “rabbit-holing” (looking for more information on these links rather than subscribing to your list). It is definitely not permitted.

Step7. Landing Page Tips: An attention-grabbing headline combined with a call to action
The effectiveness of your landing page depends entirely on the headline you have created.
Aim to write articles/stories/essays that are concise and eight to ten words long. A headline should be benefit-oriented and make it clear to the audience what kind of value they are receiving for “free.”
If you are able to speak in the visitor’s language and speak to their most pressing concerns in your headline, you will have a successful landing page.
For the sake of completion, you should remember to tell your guest what they should do. At the top of the form, on the button, or below the form button, have a call to action. Use, for example, and as an example of, this textbox:

Step 8. Landing Page Tips: Try to test everything
The vast majority of companies do not have working landing pages right out of the gate. They continuously experiment and refine until their conversion rates are great.
Watching the analytics and performing constant A/B split testing will show you which landing pages are doing better, and you will be able to keep them. Throw out what does not work.
To test the headline, the fonts, the colours, the images (if any), the call-to-action, and so on, you must run a headline test, font test, colour test, and so on. With this type of problem, you should test all the variables, but only test one variable at a time so you know specifically which one is making the difference.

Step 9. Landing Page Tips: understand your target audience
With regard to landing pages, there is no single model that fits all.
Even in a particular market, there will be different audience segments that require different goods or services. For example, weight loss for women above the age of 40 is a specific area of interest.
Although, some women can choose to be stay-at-home moms while others are busy in their careers. Not all people who are obese are overweight, and those who are trying to shed just 10 pounds are not obese. Some people may enjoy yoga, while others prefer to run.
Because of this, if you are targeting these different audiences, you will need separate landing pages to speak to them. Your headlines will need to be different, so your content will need to be, too. For example, there are seven weight loss tips for stay-at-home moms here. The #1 secret for busy women is to stop running.” With yoga, it is easier to shed the pounds!
There are three different headlines for three different landing pages. All women above the age of 40 who are overweight and trying to lose weight, but who have different health issues.
Do you think this will require more work on your part?
You’re right, of course. As a result, this extra effort will send your conversions soaring and return the favour many times over.

Step 10. Landing Page Tips: A decent “Thank You” page
Lastly, one final step in making your welcome gift truly special is to take your new visitor to a thank you page once they’ve signed up and made an account. Here, you’ll inform them that their free gift has been sent.
To get more information, ask to click on the email confirmation link that was just sent to them. Use this in place of Thanks for signing up!

Ultimately, what is important is that you tell them what they need to know, and that will provide them with reassurance that their action (signing up) was recognized.
After you’ve applied the ten tips listed above, your landing page will be a force to be reckoned with as a lead generator.
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