What Is A Value Ladder? (And Why You Need One In Your Business!)
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What is a Value Ladder?
A Value ladder is a simple sales term for a complex sales process of providing higher value for a higher cost as a customer is gratefully taken through a sales funnel.
Whoa!! What? lol
The first thing I am sure that comes to mind is you are saying “I am not out to rip anyone off… Why do i want to sell them something that is more expensive that they don’t need?”
I actually didn’t say that, but that is what most people hear when you talk to people about up-selling but it happens all the time…
Want Fries with that? – McDonalds
Any coffee or lottery tickets today? – Almost any gas station when you pay inside…
Go buy a suit and see how many accessories you are offered from suspenders to shirts to shoes to belts to cuff links… and I bet you will get offered a 2nd suit for a discount…
We seem to be totally fine with this in our everyday lives off-line.
However, the moment people get online everything goes out the window and almost all marketers try to sell their highest priced product or opportunity to total strangers, without providing any credibility to who they are or building the know, like and trust factor with the potential customer..
Why does your business need a Value ladder?
If you are doing any type of online marketing the ultimate goal is to have a recurring payment from a satisfied customer. Whether it is a monthly consumable, or subscription to a yearly maintenance, or service transaction. This is where the profit actually is and not with trying to sell tons of low ticket items.
How do you acquire a customer to go through your Value Ladder?
The first thing you are going to do is provide the prospect with something of value for free or very very low cost to prove that you have exactly what they are looking for.
You need to prove that you can provide the information, service or product that is a solution for their problem.
The next step once you have proven that you can provide value you then offer them more value at a slightly high cost and then you continue this process till you have finally arrived at your core product or subscription.
Apple does this brilliantly from iPhone to iPad to MacBooks to iMacs and then into AppleTV and their subscription based AppleMusic and ApplePay… and the best thing is that almost all Apple users are complete advocates for their products regardless of the price.
To set up a value ladder you need a few essential tools:
Once you have those 2 things in place you need FASTTRACK training to be up and running and in profit as quick as possible.
Are you ready to get started and take your dream business to the next level and start living your best life ever?
Then don’t do what so many people do when they get started online and go it alone… If you don’t quit you will take years and years to learn the basics that you can learn in just a couple of weeks from the programs above…
and for less then $10 you can get into both of them with coaching calls included…
What are you waiting for and get started today…
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