English Google Webmaster Central office-hours hangout
User Review( votes)
all right welcome everyone to today’s Google Webmaster central office hours hangouts my name is John Mueller I am a webmaster trends analyst here at Google in Switzerland and part of what we do are these hangouts together with webmasters publishers SEO is people have questions and comments around web search so as always if any of you who are kind of new here would like to ask the first question feel free to jump on in hello John all right go for it few days ago I have noticed that there is a Google developer ethical guide for content like how to use a capitalization how to use a punctuation everything so are those things connected to the ICO ranking or if I apply those things in my content properly we will this affect my ranking No so I think you’re probably looking at the writing style guides that we have for the developer side and these are just best practices that we’ve worked out for for internal things and we’re trying to make that public so that others also have insight into that but it’s not the case that this is an SEO ranking factor it’s essentially just good practices that would be found all right so let me run through some of the questions that were submitted and they won’t definitely have more time for for your questions as well if there’s anything specific on your mind head god I can one more sure one more actually whenever I search in the Google search engine in right-hand side of a URL there is a two option called cache and similarly sometimes it’s so cached it sometimes is so similar and sometimes it’s of both what is this thing so similar it shows other pages that our algorithms feel might be similar to that page sometimes we we have some information
we can show they’re sometimes not the cache is the cache version of a page you can control that yourself for your own website using the no archive robots meta tag if you want so that’s one reason why sometimes we don’t have a cached page and other reasons are sometimes just for technical reasons that we just don’t haven’t have a cache page that we can show you okay thank you alright so the first question on top is background noise somewhere so let me just mute you all how would you define high quality backlinks and low quality backlinks what’s the difference so I I feel we’ve talked about this topic pretty much almost every hangout so instead of taking too much time on this I’d recommend really just going back and looking at the other ones reading our blog posts we’ve written lots of blog posts around links and digging into the information there let’s see a question about flexible sampling since escape fragment URLs will not be supported in future by Google would it be okay to show Googlebot the non paywall pages with class names and schema markup based on the user agent yes you can do that so that’s one way to recognize Googlebot by looking at the Google user agent and you can also combine with a lookup of the IP address we have some information in the help center on on how to do that so that’s pretty much the best approach to kind of recognize when Googlebot is looking at page versus some other random user or other crawler presume a page has been demoted to who I guess for low-quality content once it is fixed in full what is a proxy response time for Google to update all of the signals to bring the site out of the demotion so I don’t think there is any fixed time that we would have for something like this in
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general we try to recognize the quality of the content overall and recognizing bigger changes in the quality of their content means we have to reprocess everything first which means some pieces of content will be reprocessed fairly quickly and others take quite a bit of time so this is something I wouldn’t expect you to upload a copy of the website now and then tomorrow everything will be updated and it’ll run completely differently this is something that is is a very longer period time longer term thing that will probably take several months for everything to be reprocessed and everything to be re understood and sometimes I could take even longer so that’s something where there’s no fixed timeframe there’s no like stopwatch you can set and say I uploaded my new version of my site and this time it’s actually good that’s something that takes a bit of time and our algorithms really have to understand how things have changed those domain or brand popularity helped in rankings competing with well-known brand or established sites is tough and challenging most of the time they weren’t easy why why is that so I think from a pure quality point of view it’s not that we would say a brand or kind of like you know I guess Iran is is really a ranking factor in the sense that we try to recognize there’s a brand on here therefore we will rank those pages higher but often there is a very kind of indirect relationship there and that if you’ve built up a brand and people know about your website about your brand then sometimes they’ll just be searching for you directly so if instead of something like like sport shoes people start searching for Nike or choose then obviously we’re going
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