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Digital Marketing: tools and points of attention

[ music] Cliomuse, as we just said, chiefly targets 2 clients and less B2C purchasers, so we didnt framed the significant efforts in receive users and downloads but in having an Internet presence. So, we have our website and our social media presence. It was vital that, even your business purchaser, who will come( to your website ), would like to see what you offer to the endclient. Thus, in our site “its crucial”, and we did not do it from the very beginnings, why? I don’t know why, we didnt present every expedition we render, with its price, its description … Therefore, in our website, even if it is designed for business clients, we present the descriptions that an enduser would like to see. We have the exact tours, the delineate, the points of internet, so that our business collaborator “il be seeing” what his own buyer will get, if he cooperates with you.As a ensue, for B2B, for the B2B partnership we present what the B2C user needs. For the enduser awareness, we use social networks, such as facebook and twitter. Now, in order to understand which are the needs of our endusers and what questions do they encounter we try, at least in a yearly base, to conduct a research about the problems they face with, either with the make, or in general, and they would like get solved. For this reason we race a questionnaire at the end of each summer period, in order to see if our produce acted the users and they are satisfied and to what extend. In order to do this, we use on-line questionnaire, through digital platforms that exist for this reason, and then we analyze the collected data with statistical analysis programs to show the results. For us, their local communities that has been created at the facebook is very important for our undertaking, because it help us to get information about user satisfaction.And for us, the positive and the negative commentaries are useful. I believe that the negative observations are more important, because they help us to understand the problem, which part of the machine should be improved and what the subscribers would to get in extend, in order to offer a terminated solution that will improve the user experience at the sea. Classically we all started with Google Adwords. we choose Google, we know

that is the most reliable( marriage) in this area; we were swotting and we started to use this tool for pushing, either as a symbol, either as separate concoctions. Then we started to build a whole group of activities, group of wars we have to do for completing what is called marketing. Then we went to facebook, we settled their our proper promote, either when organizing occurrence, or for concoctions, for batches. Then we went to affiliate networks, we cross-file, we stirred mutuals( agreements ), ie exchanging connections and cavity. Generally speaking, whatever we could find, we tried to tailor-make it to our event and then we applied it to our website. For digital commerce you have to to think and be smart-alecky. That is.Either you should make an planned struggle, begin your expeditions, you will measure them, to see the costs and adjust them, but in a regular cornerstone, in order to have the proliferation there is a desire and increased levels of your patrons or your consumers. But it must be done systematically. If you procreate spasmodic crusades, you are able to only manage to throw your coin apart. For sure it needs a lot of study, composure and persistence. It certainly needs to test many procedures, different technologies. If you decide to address a marketeer, you should consider his honour, what expeditions has to present, if they are always ranging, if they are outdated, if they are new, if he follows information and communication technologies( veers ), if he has a concept.Why? For example, it doesn’t mean that a good marketeer in Greece who has successful projects to present, could help you to succeed likewise abroad. Its own experience, i.e. the localization of commerce per country, is imperative. And more generally speaking, the idea of selling online abroad, apart from start selling, you have to consider the concept of localization. Generally speaking, as ever you have to pay attention to technologies, that you will use and how you will use them. When we decided to start selling in

Europe, UK was easy, ok, since we are employed Google Adwords and the keywords that Americans use in UK. The English was easy.When we decided to go for Germany When we decided to go for Germany and to sell a specific product that in motorization is called kindling loop, we hired somebody to translate to German, but this translator has not ever lived in Germany, So, he was attempting to do the renditions to the best of his ability, but not in technical terms. As a reaction, the kindling curl, this produce, was carried to something else, because that was the official translation.But in fact, one of our German clients told us that this product has a different figure, it is call zndspule, and only when we changed to this keyword, this commodity started selling and this was only a small detail, and we were wondering for which reason we couldnt sell on a great scale with digital commerce ..

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